Out of the blue I received a call from Flair 4 Design (a local web design company) asking if I’d be able to help out with a commercial shoot, so always being up for a challenge I jumped at the opportunity.
Flair 4 Design were creating a web site for a new health and well-being fitness studio called Studio 180 based in Letchworth, but unfortunately had been let down by their regular photographer. Having discussed the assignment with Matt from Flair 4 Design, I felt well equipped to call up David, the co-owner of Studio 180 to arrange the shot. As it happened my timing was excellent and I was able to move the shoot forward by 2 days to shoot on a Sunday afternoon. This allowed me to get into fitness studios almost immediately after the cleaners had finished, and early enough that I could complete the shoot and get the images finished in time to meet David’s publishing deadline so the full-page advert he’d planed could use my photos.
Studio 180 is quite compact compared to most gyms, however the service it offers is very different to “most gyms”. All work-outs are done with a trainer either individually on a 1-2-1 basis or in very small groups, hence there is no need for banks of running or rowing machines. What Studio 180 does offer is a selection of the best equipment and training for your particular needs aiming for a very top-level service.
Having spoken to Matt to understand his requirements for the web site, and David to understand his requirements for promotional shots, I was quickly able to size-up the job and start shooting. My aims were 2 fold;
- To take a series of images to show the facilities, features and environment of the fitness studio for use in printed and on-line materials.
- To produce a series of graphic images to be used within the website.
Armed with this brief I then set about moving around the studio capturing each of the locations, including the private treatment rooms and even the changing rooms to build up a library of images that could be used to illustrate the studio itself.
Once this was completed I then started to look at the studio at the equipment that was available to find graphic images. Here I was particularly keen to capture repeating patterns, and the opportunity to show off some the specialist equipment. One thing I did discover during this process is that much of the fitness equipment is heavy, and I certainly got a work-out I wasn’t expecting.
One of the most interesting pieces of kit was the “war rope”, and was certainly something that gave me a few ideas for different shots.
If you’re inspired by these shots please feel free to contact me if you’d like to discuss a similar shoot for your venue (Contact).